I work with ambitious founders, small businesses and publishers to cut through uncertainty, unlock growth and scale with confidence.

For founders and small businesses

Practical, outcome-focused advice to help you make better decisions and grow with confidence.

  • Get clarity on your product direction and avoid costly mistakes

  • Define your roadmap and choose the right tools to scale

  • Unlock early revenue with the right monetisation model

  • Access senior product and tech expertise without a full-time hire

For publishers

Trusted support from someone who has led digital growth at scale and understands the realities of smaller teams.

  • Interim or project leadership for product and digital strategy

  • Apply proven big-publisher practices on a scale that works for you

  • Diversify revenue across ads, affiliates, subscriptions and sponsorship

  • Streamline workflows and use AI to boost efficiency

I’m Duncan

And it’s worth consulting me

I’ve spent over 20 years leading product and technology in digital media and beyond, building platforms that reached 300M+ users globally and driving $100M+ revenues. At Footballco, I scaled product and tech in a private-equity backed environment, leading teams of 40+ across multiple markets.

Now, I support businesses at all stages. For startups and small businesses, I provide pragmatic, actionable advice to help founders move fast and grow smarter. For publishers, I bring deep expertise in digital media, from global tournament tentpoles to subscription and affiliate strategies. Whether acting as a fractional leader or an advisor, I help smaller publishers apply the playbook of the “big boys”, and larger publishers deliver projects with a safe, experienced hand.

Boost your
ad revenues

I can help with strategies to ramp up your ad revenue, whether by growing your search footprint, optimising OMP yields, or creating more appealing direct sales propositions.

Unlock affiliate revenue

I’ll help you generate and optimise new income streams, reducing reliance on ads alone. With proven expertise in affiliate revenue generation for publishers, I can drive sustainable growth for your business.

Enhance your brand
and platform

User-focused and KPI-driven, I help transform your brand with strategies that unite storytelling, UX, and technology: driving engagement, growth, and de-risking investment.

Build strong teams
and culture

I’m passionate about creating and nurturing high-performing teams. I’ll help you build a team aligned with your business goals and motivated to achieve great things.

Leverage Generative AI

I’ll guide your business in taking its first steps with Generative AI, drawing on my experience in developing impactful AI use cases in sports publishing. Together, we’ll explore how GenAI can drive innovation and unlock new opportunities tailored to your needs.

Communicate, communicate, communicate

Effective and clear communication are essential for any business. I’ll help you improve transparency from top to bottom of your organisation, ensuring everyone is aligned.

I love talking to people.

Contact me

My expertise delivers

  • Footballco

    TEAM CULTURE

    Built a motivated and high-performing global product and technology team of 40+ to enable private equity backed Fooballco to meet its growth ambitions

  • GOAL

    BRAND TRANSFORMATION

    Transformed GOAL brand perception with user-focused features and premium design, achieving a 44% YoY increase in page views and a 25% increase in key market users (to May 2024).

  • Revenue growth

    REVENUE GROWTH

    Delivered a 100% YoY increase in programmatic display yield on GOAL in key markets (UK, US) to July 2023, outpacing challenging market conditions

  • AI

    AI INTEGRATION

    Secured funding to develop AI Proofs of Concept with multiple vendors, including Google and Amazon. Translated to a scalable AI product roadmap.

  • AFFILIATE GROWTH

    Led the delivery of conversion-focused affiliate templates, which resulted in a remarkable 400% year-over-year increase in over-the-top (OTT) affiliate revenues as of January 2024.

Let’s talk.

I’d love to hear about the challenges you are facing, or the opportunities you want to make the most of.

Let’s have a chat and see if working together we can enhance your business and drive new value.