I’m Duncan

And it’s worth consulting me

Hello, I'm Duncan Worth, a product leader and consultant with extensive experience in digital product development.

For over two decades I have been successfully building high-performing teams, driving revenue growth, delivering large-scale platform change and innovating to transform brands. I’ll help you align product and technology strategies with business goals to enhance business performance.

Right now, I’m engaged in:

  • Helping sports publishers grow affiliate revenues

  • Advising businesses taking first steps in GenAI

  • Enabling product teams to do great work

I’m here to help.

Whether you're large or small, the digital media landscape is challenging. And with the opportunity (or threat!) of AI growing by the day, the right guidance can make all the difference.

Let's collaborate and unlock the potential of your product and tech teams to deliver meaningful business outcomes.

Boost your
ad revenues

I can help with strategies to ramp up your ad revenue, whether by growing your search footprint, optimising OMP yields, or creating more appealing direct sales propositions.

Unlock affiliate revenue

I’ll help you generate and optimise new income streams, reducing reliance on ads alone. With proven expertise in affiliate revenue generation for publishers, I can drive sustainable growth for your business.

Enhance your brand
and platform

User-focused and KPI-driven, I help transform your brand with strategies that unite storytelling, UX, and technology: driving engagement, growth, and de-risking investment.

Build strong teams
and culture

I’m passionate about creating and nurturing high-performing teams. I’ll help you build a team aligned with your business goals and motivated to achieve great things.

Leverage Generative AI

I’ll guide your business in taking its first steps with Generative AI, drawing on my experience in developing impactful AI use cases in sports publishing. Together, we’ll explore how GenAI can drive innovation and unlock new opportunities tailored to your needs.

Communicate, communicate, communicate

Effective and clear communication are essential for any business. I’ll help you improve transparency from top to bottom of your organisation, ensuring everyone is aligned.

I love talking to people.

My expertise delivers

  • Footballco

    TEAM CULTURE

    Built a motivated and high-performing global product and technology team of 40+ to enable private equity backed Fooballco to meet its growth ambitions

  • GOAL

    BRAND TRANSFORMATION

    Transformed GOAL brand perception with user-focused features and premium design, achieving a 44% YoY increase in page views and a 25% increase in key market users (to May 2024).

  • Revenue growth

    REVENUE GROWTH

    Delivered a 100% YoY increase in programmatic display yield on GOAL in key markets (UK, US) to July 2023, outpacing challenging market conditions

  • AI

    AI INTEGRATION

    Secured funding to develop AI Proofs of Concept with multiple vendors, including Google and Amazon. Translated to a scalable AI product roadmap.

  • AFFILIATE GROWTH

    Led the delivery of conversion-focused affiliate templates, which resulted in a remarkable 400% year-over-year increase in over-the-top (OTT) affiliate revenues as of January 2024.

Who are you?

  • Are you undergoing a period of change? Perhaps you need an experienced pair of hands to help steady the ship? Or maybe you just want someone to check your workings... I can help your leadership team better understand their product strategy and needs.

  • Struggling to align your team with business goals? I’ll help you build a high-performing culture, set clear objectives, and drive product success through strategic planning and innovation.

  • Ready to take your business to the next level? I’ll guide you through building strong teams, enhancing your brands, and implementing efficient platforms to support rapid growth. I've dealt with ambitious Private Equity investors, and can help you speak their language.

  • Starting from scratch? I’ll provide the strategic direction you need to establish a vision for your product, and the practical tools to build a solid foundation. I'll work with you to accelerate your market entry.

  • Need a trusted advisor? I’ll work closely with you to align your vision with actionable plans, improve transparency, and ensure your investments are secure and effective.

Let’s talk.

I’d love to hear about the challenges you are facing, or the opportunities you want to make the most of.

Let’s have a chat and see if working together we can enhance your business and drive new value.