I help
scaling businesses
make confident
tech decisions.

Every growing business needs:

  • Clarity
    Know what matters most and make better decisions.

  • Alignment
    Get leadership, product, technology and commercial teams moving together.

  • Confidence
    Build the strategy, operating model and delivery capability to scale.

Where I bring particular expertise:

  • Product & technology leadership

  • Digital & sports publishing

  • Audience & revenue growth

  • AI and workflow transformation

  • Scaling teams and operating models

I’m Duncan

And it’s worth consulting me

I’ve spent over 20 years leading product and technology in digital media and beyond, building platforms that reached 300M+ users globally and driving $100M+ revenues. At Footballco, I scaled product and tech in a private-equity backed environment, leading teams of 40+ across multiple markets.

Today, I work with founders, leadership teams and publishers to bring clarity as businesses grow. Whether you're defining strategy, aligning teams, making technology decisions or preparing for your next stage of growth, I bring practical advice grounded in real operating experience. Sometimes that's as a sounding board, sometimes as a fractional leader, and sometimes by rolling up my sleeves to help deliver.

Publishing & digital growth

Move beyond optimising legacy revenue models. Develop stronger direct audience relationships, expand your digital products and create a more resilient business built on trust, engagement and diversified revenue.

Is your business ready for what comes next?

Pressure-test whether your strategy, technology, leadership and operating model are ready for the next stage of growth. Identify the bottlenecks before they become expensive.

Turn ambition into delivery

Connect business strategy with product, technology and delivery. Build roadmaps that are easier to understand, easier to prioritise and easier to execute.

Make better technology decisions

An experienced sounding board for founders and leadership teams making platform, product, AI and technology investment decisions.

Get your teams pulling in the same direction

Improve communication between leadership, commercial, product and technology teams. Reduce friction, clarify priorities and speed up decision making.

Apply AI where it matters

Move beyond AI hype. Identify practical opportunities to improve workflows, products and customer experience, while keeping investment grounded in business outcomes.

Helping you make better decisions

Book a scale readiness conversation

My expertise delivers

  • Footballco

    TEAM CULTURE

    Built a motivated and high-performing global product and technology team of 40+ to enable private equity backed Fooballco to meet its growth ambitions

  • GOAL

    BRAND TRANSFORMATION

    Transformed GOAL brand perception with user-focused features and premium design, achieving a 44% YoY increase in page views and a 25% increase in key market users (to May 2024).

  • Revenue growth

    REVENUE GROWTH

    Delivered a 100% YoY increase in programmatic display yield on GOAL in key markets (UK, US) to July 2023, outpacing challenging market conditions

  • AI

    AI INTEGRATION

    Secured funding to develop AI Proofs of Concept with multiple vendors, including Google and Amazon. Translated to a scalable AI product roadmap.

  • AFFILIATE GROWTH

    Led the delivery of conversion-focused affiliate templates, which resulted in a remarkable 400% year-over-year increase in over-the-top (OTT) affiliate revenues as of January 2024.

Let’s talk.

I’d love to hear about the challenges you are facing, or the opportunities you want to make the most of.

Let’s have a chat and see if working together we can enhance your business and drive new value.